Selling your products online today is almost imperative. If you’re not in a position to make sales or to offer information on the internet, you’re not leveraging all of the sales opportunities that exist, yet it is amazing how many small to mid-sized businesses, even in 2010, do not have an online presence and aren’t using Web 2.0 to their advantage.
What exactly is Web 2.0? Isn’t the internet just the internet? Realistically, yes it is. Web 2.0 is probably a perfect example of the phrase, “a horse by any other name”.
Late in 1999 a writer of information in electronics, Darcy DiNucci wrote an item called Fragmented Future. It was from this article that the term Web 2.0 was coined. The article suggested that a new World Wide Web was coming into play where less static information and more interaction in every form would come to pass.
The reality was that the WWW was originally intended as a platform for interaction and only those who were unable to participate didn’t see that. The new WWW began with bulletin boards, IRC discussion and other forms of user interact.
To that end the term Web 2.0 has bee termed complete jargon by many and has been labeled a ludicrous term by others. Tim Berners Lee has called the term jargon because the internet today is precisely as he had envisioned it. One of the WWW inventors, Berners-Lee says that his vision of the web was “a collaborative medium, a place where we all meet and read and write”. He called it the ‘Read/Write Web’.
The term Web 2.0 has come to mean precisely what Berners-Lee and others had in mind when the World Wide web was being shaped. It has undergone an evolution to interactive media, to easier communication and information dissemination, but has not radically changed from what it was intended to be. Still, the term Web 2.0 is today meant to refer to the second coming of the internet, a new, exciting, more easily used and better method of interaction between people and computers.
Whatever you call it, the interaction between users, the means to provide new information and to permit your clients and customers to discuss it is absolutely imperative when it comes to marketing your products or your services.
The “new” internet is here. Customers and clients want to be able to reach you through your website. They want to ask questions and offer input about their own experiences with your company and your services.
Word of mouth on the internet travels amazingly well in community sites. Entirely families and groups of friends come together online, as well as strangers becoming fast friends and referring and recommending products and services.
Using that kind of interaction to your advantage is a necessity. Web 2.0, whether misnomer or correct terminology, is a better way to sell your products